Financial investment management is an important way to improve the efficiency of enterprises. If it is properly managed, it can bring benefits to enterprises beyond conventional operations and development opportunities for enterprises. However, not all enterprises have mastered the correct method of financial investment management. Improper management methods seriously restrict the business development of enterprises and hinder It hinders enterprises from obtaining development opportunities. So, what are the common problems in corporate financial investment management?

First of all, they made a short-sighted mistake. Most of the investment of enterprises is to invest in financial products with high short-term returns with sufficient funds. Most enterprises will choose flexible and low-risk short-term investments when the capital is insufficient and the returns are not good, because such investment will not limit the cash flow of enterprises and enable them to obtain short-term benefits. However, short-term investment will not explicitly improve the efficiency of enterprises. Due to information asymmetry, high investment risk, limited capital reserves and other reasons, it will limit the medium- and long-term financial investment behavior of enterprises. Therefore, most enterprises create investment barriers driven by short-term interests.

Secondly, there are omissions in the supervision and audit process. The funds invested by enterprises themselves are uncertain. Audit can provide important information for decision-making. If supervision and auditing is not in place and the investment amount exceeds the budget, the operation of the enterprise will be affected and cause huge hidden dangers to the enterprise. There are many examples of corporate investment failure due to inadequate audit supervision. The main problems in the audit process include the inappropriate scope, content and method of the audit, the low credibility of audit reports, and the insufficient professionalism of auditors. For example, before investment, the audit needs to carefully investigate the indicators of the invested target in order to identify potential risk factors. The audit report should be real and reflect the most important investment decisions and use the information to guide decision makers. In addition, due to the different investment industries, audits are required to understand the expertise of different industries. Otherwise, it is difficult to correctly assess investment risks.

Finally, some enterprises have aggressive investment behavior. There is no reasonable planning, and the budget is inappropriate. A large amount of funds are used for financial investment, which affects the operation of physical investment, reduces the business performance, innovative investment and company performance, and increases the risk of regular operating risks and stock price collapse of enterprises. Radical investment will only make the asset allocation of enterprises more unreasonable, and even make wrong financial investment judgments. As a result, it will not only fail to help enterprises share business risks, but also cause enterprises to fall into a survival crisis.

Therefore, it is necessary to master the correct financial investment method, so as to avoid the problems mentioned above, so as to reduce investment risks, Enable enterprises to obtain higher economic benefits, achieve high-quality development of enterprises.

（Writer：Juliy）